Upfrica Privacy and Copyright Policy

Last Updated: May 2, 2024

1. Who We Are

1.1 Upfrica Services.

Welcome to Upfrica Marketplace – The best marketplace to sell and buy African products, Asian and Afro-Caribbean items locally or nationwide! Through our trusted and dedicated platform and services, we enable our users to buy or sell products online.

1.2 Who's Who.

When this Privacy Policy uses the term "Seller(s)" and "Service Providers" we mean upfrica UK users using the Services to list their goods and services for consumers also referred as "Buyers" (a) to purchase goods, (b) services, or (c) for any other reason. Sellers, Service providers, Buyers and third parties using our Services are all referred to in these Terms collectively as "Users", "Profiles", "you" or "your".

Upfrica UK LTD, upfrica.co.uk is registered in England and Wales with number 12650617. Head office location: 214 Upper Fifth Street, Milton Keynes, England, MK9 2HR UK.

2 Upfrica Terms Of Service

Last Updated: May 2, 2024

2.1 What Is Not Allowed On Upfrica.co.uk

These are some of the Goods and Services which are not allowed on Upfrica.

  • Weapons; guns/firearms and segments; silencers, chasing hardware, BB/pellet, stun, and spear guns; firearms; and so on (regardless of whether they're lawful to purchase)
  • Ammo, cuts, cartridges, reloading materials, gunpowder, explosives, firecrackers/fireworks of any sort
  • Adult-only, offers, adult stimulation, similar to blue films, sex toys, sales, or assistance of illicit prostitution as well as sex trafficking
  • Exploitation or endangerment of minors; kid erotic entertainment
  • Hazardous materials
  • Human parts, remains or administrations, blood, bone and waste, surrogacy and surrogacy and fertility services, sperm and eggs, utilized pregnancy tests; unsanitized bedding/apparel
  • Used clothing, briefs, pants, thongs, boxer shorts, nappies et cetera
  • Physician endorsed drugs, medicinal devices; controlled substances and related things, any thing outlined just to enable somebody to take drugs
  • Alcohol or cigarettes and related items; unpackaged or adulterated food or cosmetics, enhancing drugs, illegal drugs
  • Pet deals, creature parts, stud benefit
  • Endangered as well as protected species and any parts thereof, e.g. ivory
  • False, deceptive, misleading, or deceitful substance/content; bait and switch; keyword spam
  • Profane, offensive, obscene, defamatory, threatening, or malicious postings or email
  • Stolen property, anything stolen with serial number/tags removed/altered, burglary tools, security tag removal items, blocked phones or no-signal phones, software to help you unlock any electronic item, like a phone, etc
  • Black magic, spell casting, witchcraft, voodoo or any kind
  • Hate organisations of any kind
  • ID cards, licenses, police symbol, government reports, birth endorsements, international IDs, passports and so forth
  • Military items not demilitarized in accord with country’s Defense Department policy
  • Fake, copy, or pilfered things; tickets or gift vouchers that confine exchange
  • Lottery or raffle tickets, sweepstakes entries, slot machines, gambling items
  • Fake, replica, copied, pirated duplicated or trademark items. anything fake, copied or unauthorised or not endorsed by original owner
  • Spam; miscategorized, overposted, cross-posted, or nonlocal content
  • Postings or email offering, promoting, or linking to unsolicited products or services
  • Affiliate marketing; network, or multi-level marketing; pyramid schemes
  • Personal information or mailing lists
  • Bulk emails, Internet Protocol (IP), instant messenger (IM), or mailing lists that contain names, addresses, phone numbers or other personal info
  • Tools or software designed to send spam
  • Any good, service, or content that violates the law or legal rights of others and breaches the law of your country

3. Our Privacy Statement.

Last Updated: May 22, 2024

3.1 Application.

This Privacy Policy sets forth our policy with respect to information that can be associated with or which relates to a person and/or could be used to identify a person ("Personal Data") that is collected from Users on or through the Services. We take the privacy of your Personal Data seriously. Because of that, we have created this Privacy Policy. Please read this Privacy Policy as it includes important information regarding your Personal Data and other information.

"Non-Personal Data" as used in this Privacy Policy is therefore any information that does not relate to a person and/or cannot be used to identify a person. When you interact with the Services, we may collect Non-Personal Data. The limitations and requirements in this Privacy Policy on our collection, use, disclosure, transfer and storage/retention of Personal Data do not apply to Non-Personal Data.

This Privacy Policy applies to all of our Services unless specified otherwise.

Please also read Upfrica's Terms of Service ("Terms"), which describes the terms under which you use our Services.


4. Personal Data That We Collect.

4.1 Information needed to use the Upfrica Platform

Upfrica must receive or collect some information to operate, provide, improve, understand, customise, support, and market our Services, including when you register an account, access our platform, or use our Services. The types of information we receive and collect depend on how you use or interact with us through the Services.

When you use or interact with us through the Services, we may collect Personal Data. Sometimes this will be on our own behalf and other times this will be on behalf of a Seller or a Service Provider using our Services to run thier business.

4.2 Information Provided By All Users.

Contact Information, Account, Profile Information. Such as your first name, last name, phone number, postal address, email address, date of birth, a profile name "displayname", country of location and town, some of which will depend on the features you use.

Identity Verification Such as images of your government issued ID (as permitted by applicable laws), your ID number or other verification information.

As a User, specifically a Seller or a Service Provider, your mobile phone number must be provided to Us so We can make it available for potential Buyers to call you for a purchase

Your email address is used in Account sign up verification and also used to communicate with You in relation to our Services. We also collect your location information to inform Users the location of the goods and services they are serching to purchase.

4.3 Information you choose to give us.

Additional Profile Information You provide us, all in accordance with applicable laws. You may also add other information to your account, a profile photo and any other information that you choose to provide and/or that enables Users to be personally identified.

4.4 Information we automatically collect.

We also automatically collect certain technical data that is sent to us from the computer, mobile device and/or browser through which you access the Services ("Automatic Data"). Automatic Data, includes without limitation, a unique identifier associated with your access device and/or browser (including, for example, your Internet Protocol (IP) address) characteristics about your access device and/or browser, precise or approximate location determined from your IP address or mobile device’s GPS depending on your device settings, statistics on your activities on the Services, information about how you came to the Services and data collected through Cookies, Pixel Tags, Local Shared Objects, Web Storage and other similar technologies. You can find out more information about how we use Cookies and other similar tracking technologies in our Cookie Statement.

5. How We Use Your Personal Data.

5.1 Create and ensure marketplace integrity, prevent fraud and maintain a safe and secure marketplace.

We use personal information to:

  • enable you to access the Upfrica Platform and make and receive payments,
  • provide customer service,
  • send you messages, updates, security alerts, and account notifications,
  • detect and prevent fraud, spam, abuse, security and safety incidents, and other harmful activity,
  • verify or authenticate information provided by you,
  • resolve disputes with our Members,
  • to contact you, as requested by you or as otherwise approved by you or permitted according to this Policy,
  • enforce our agreements with third parties,
  • comply with law, respond to legal requests, prevent harm and protect our rights.
  • if we detect activity that we think poses a risk to the Upfrica marketplace, other users, our community, or third parties, automated processes may restrict or limit your ability to use Upfrica. If you would like to challenge any such decision, please contact us at service@upfrica.com.

    5.2 Provide, Measure, and Improve our Advertising and Marketing.

    We use personal information to:

  • send you promotional messages, marketing, advertising, and other information based on your preferences and social media advertising through social media platforms
  • measure, and improve our advertising,
  • analyze characteristics and preferences to send you promotional messages, marketing, advertising and other information that we think might be of interest to you, and
  • invite you to events and relevant opportunities.
  • Copyright is a form of legal protection given to authors of original works such as literary, dramatic, musical, artistic, graphic, photographic, software and certain other intellectual works. The copyright owner has the exclusive right to reproduce the work, make new works based on the work, distribute copies, and perform or display the work, during the duration of copyright protection, subject to very limited fair use rights of others to use only such amount as necessary to exercise fair use rights. You should assume all third party content is protected by copyright unless you have determined otherwise with the assistance of legal counsel and you should not rely on fair use except pursuant to advice of legal counsel. You can, however, seek a permission or license to use third party copyright protected content and once obtained will have the right to do so.

    6.1 Copyright Policy.

    Each Upfrica.com's user is responsible for ensuring that the materials they upload to Upfrica do not infringe any third party copyright. Additionally, the General Terms and Conditions prohibit Upfrica users from using the site to infringe the intellectual property rights of any person or entity.

    6.2 Reporting Claims of Copyright and Trademark Infringement

    Upfrica.com's content is based on User Generated Content (UGC). Upfrica does not check user uploaded/created content for violations of trademark or other rights. However, if you believe any of the uploaded content violates your copyright trademark, you should report to us via service@upfrica.com. Upfrica looks into reported violations and removes or disables content shown to be violating third party rights.

    7. Changes To This Privacy Policy

    Upfrica may update or revise this policy from time to time. Accept that you will review this policy periodically. You are free to decide whether or not to accept a modified version of this policy, but to continue using our sites, you must accept this policy as amended. If you do not agree to the terms of this policy or any modified version of this policy, the only possibility is to stop using our service.

    We recommend that you periodically review this Privacy Statement for any changes. Changes to this Privacy Policy are effective when posted on this page.

    Contact Us If you have any questions about this Privacy Policy, please contact us: By emailing us at (service@upfrica.com). By emailing us, you consent that we keep the email address, the message content and contact details.

    Last Updated: June 2, 2022