---

1. Who We Are

1.1 Upfrica Services.

Welcome to Upfrica Marketplace – The best marketplace to sell and buy African products, Asian and Afro-Caribbean items locally or nationwide! Through our trusted and dedicated platform and services, we enable our users to buy or sell products online.

1.2 Who's Who.

When this Privacy Policy uses the term "Seller(s)" and "Service Providers" we mean Upfrica UK users using the Services to list their goods and services for consumers also referred as "Buyers". Sellers, Service Providers, Buyers and third parties using our Services are all referred to collectively as "Users", "Profiles", "you" or "your".

Upfrica UK LTD, upfrica.co.uk is registered in England and Wales with number 12650617. Head office: 214 Upper Fifth Street, Milton Keynes, England, MK9 2HR, UK.

2.1 What Is Not Allowed On Upfrica.co.uk

These are some of the goods and services which are not allowed on Upfrica.

• Weapons; guns/firearms and segments; silencers, hunting gear, BB/pellet, stun, and spear guns; firearms; etc.
• Ammunition, cartridges, reloading materials, gunpowder, explosives, fireworks of any kind.
• Adult-only offers, adult entertainment, sex toys, or illicit services.
• Exploitation or endangerment of minors; child exploitation.
• Hazardous materials.
• Human parts or remains; blood, bone, or medical waste.
• Used underwear or unsanitized clothing.
• Prescription drugs or controlled substances.
• Alcohol, cigarettes, or illegal drugs.
• Animals, animal parts, or endangered species (e.g., ivory).
• False, misleading, or deceptive content.
• Stolen property, fake or pirated goods.
• Hate or discriminatory content.
• ID cards, passports, or government documents.
• Lottery or gambling items.
• Spam, pyramid schemes, or unsolicited marketing.

3. Our Privacy Statement

Last Updated: May 22, 2024

3.1 Application.

This Privacy Policy sets forth our policy with respect to personal data that can identify a person ("Personal Data"). We take privacy seriously. Please read carefully as it includes important information about your Personal Data and how we handle it.

"Non-Personal Data" is any information that cannot be used to identify a person. This Privacy Policy applies to all of our Services unless otherwise noted.

Please also read Upfrica’s Terms of Service, which describe how you use our Services.

4. Personal Data That We Collect

4.1 Information needed to use the Upfrica Platform

Upfrica must collect some information to operate, improve, and support our Services. The type of data collected depends on your usage.

We may collect Personal Data either directly or on behalf of sellers or service providers using our platform.

4.2 Information Provided By All Users

Contact Information, Account & Profile Information: Such as first and last name, phone number, postal address, email, date of birth, profile name, and country.

Identity Verification: Such as ID photos, ID number, or verification information.

Your phone number may be displayed to buyers to facilitate purchases. Email addresses are used for verification and communication.

4.3 Information You Choose to Give Us

Additional Profile Information: You may provide extra profile data such as a profile photo or description, in accordance with applicable laws.

4.4 Information We Automatically Collect

We automatically collect certain technical data, including IP address, browser characteristics, device data, activity statistics, and approximate location. This may involve cookies and similar technologies.

5. How We Use Your Personal Data

5.1 To Ensure Marketplace Integrity

We use personal information to:

• Enable access to the Upfrica Platform and payment processing.
• Provide customer service.
• Send updates and account notifications.
• Prevent fraud, spam, or abuse.
• Authenticate user-provided information.
• Resolve disputes and comply with law.

If suspicious activity is detected, automated processes may restrict access. You may appeal by contacting service@upfrica.com.

5.2 Advertising & Marketing

We use your data to:

• Send marketing messages or offers.
• Improve advertising performance.
• Analyze user preferences for better targeting.
• Invite users to events and opportunities.

6. Copyright and Content Usage FAQ

Copyright protects original works such as literary, artistic, photographic, and software content. You must ensure you have rights to all materials uploaded to Upfrica.

6.1 Copyright Policy

All Upfrica users are responsible for ensuring their uploads do not infringe third-party rights. Upfrica prohibits the use of copyrighted or trademarked materials without permission.

6.2 Reporting Copyright or Trademark Infringement

If you believe any user content violates your rights, please report it via service@upfrica.com. Verified reports will result in content removal.

7. Changes To This Privacy Policy

Upfrica may update this policy periodically. By continuing to use our site, you accept the current version. For questions, email service@upfrica.com.